Is a French high-end shoe brand designed for women. Its signature aluminium heel is a real breathrough in the footwear world. It is the culmination of five years’ work, to bring balance & style for every woman. From low boots to pumps, from sandals to mocassins, aluminium heels meet luxurious leathers & fabrics to give life to Bettina’s souliers.



Is the designer of the brand. Strongly influenced by the XXth century design, she trained at the Ecole Nationale Supérieure des Arts Décoratifs in Paris. She likes working on technical challenges and the launch of her own shoe brand in 2015 was the perfect breakthrough. So was born Bettina Vermillon!


Lorraine decided to create her signature by designing a strikingly recognisable aluminium heel. 
This has now become the DNA of her brand: true, creative innovation.


Les Saisonnières: each season a new collection arrives, inspired by the greatest designers.

Les Iconiques: our timeless best-seller models.

La Particulière: the new-born collection  showcased this spring at Le Bon Marché Rive Gauche and at L’Étage Bettina, allowing our clients to personalize their shoes by choosing their aluminium heels.


This 300m2 apartment has been entirely thought, remodeled & furnished in order to offer Bettina’s customer a unique retail experience.

A place to discover the brand.
A place to talk about shoes. Or women, art & design. 
A place to come upon other brands.
A place to share & get inspired!